Training Lab: Sales

The way to effective sales lies in the ability to effectively communicate the HEART (or essence) of your business.

Without this concise engaging language you run the risk of over-communicating and mis-communicating what you do. When your message isn’t clear, potential customers are less likely to be ‘hooked.’ Empower yourself with savvy messaging and the HEART of your business will shine and so will you!

In this lab we’ll guide you through unpacking your Value Exchange (going beyond the obvious) and use this information to create a Lightning Pitch (a.k.a. the old school elevator pitch) that will rock your world.

Takeaways:

1. Determine your value exchange : You’ll clearly identify what you know—your expertise, your product or service and the benefits your customer receives for their time and money.
2. Create a Lightning Pitch : Combining the HEART of why you’re in business with your value exchange you’ll create one power-packed statement that defines your business and is easy to share naturally in conversation with anyone.

Presenter Bio:

Amy James: Smart, cross-functional and energetic lady boss driven by opportunities to transform and impact businesses holistically. Both catalyst and implementer of entrepreneurial vision, executing with savvy analytical and interpersonal skills steered by modern technology.

Elizabeth Downey: I bring incredible energy and passion to helping small business owners realize their dreams. I’ve been working with entrepreneurs for many years, using agile methods to help them develop their businesses: from complete business planning and process implementation, through website design and sales strategy all the way to the customer journey and customer care processes. These skills developed from a combination of amazing experiences in academics and incredible, varied business opportunities throughout my life.

All virtual events are presented by HUUB, a one-stop online resource and support platform for entrepreneurs.

This event is going to be held virtually. Attendees will receive a link to the live stream and worksheets once they have signed up.

Ticket donations go to support businesses through ongoing programs like this one.

We believe in entrepreneurs who are courageous enough to chase a dream, against all odds.

Build an environment for them, and it will elevate us all.